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Evan Williams Cherry
Evan Williams Cherry Reserve


 
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Our Price: $14.95
Size 750ml

Quantity in Stock:6
Product Code: EVAN-WILLIAMS-CHERRY-RESERVE
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Description
 
Evan Williams Cherry Reserve 750 ML

Heaven Hill Distilleries, has released Evan Williams Cherry Reserve Liqueur, a new product that marries extra-aged Evan Williams Bourbon with natural cherry flavor. Bottled at 70 proof

The launch of Evan Williams Cherry Reserve follows closely on the heels of the hugely successful introduction of Evan Williams Honey Reserve, which launched in the Fall of 2009. Since that time, it has had both great sales success and critical acclaim, including winning a Silver Medal at the most recent San Francisco World Spirits Competition. Both the Evan Williams Cherry and Honey Reserves take advantage of established trends in the distilled spirits industry in general and the American straight whiskey category in particular. Among these is the ongoing success of flavored spirits, whose growth is more than double that of unflavored spirits; as well as the continued popularity of Bourbon, especially Evan Williams, which showed double digit sales percentage increases in both 2008 and 2009. Heaven Hill fully anticipates that infusing Evan Williams extra-aged Bourbon, the second largest selling Bourbon brand in the United States and the world and a “Best Buy Whiskey of the Year” winner, with natural cherry will yield similar success as that achieved with Evan Williams Honey Reserve.

Like the Honey Reserve, Evan Williams Cherry Reserve is packaged in the highly-recognizable square Evan Williams bottle, with a clear label carrying the Evan Williams logo and a stylized rendition of cherries. With a black and red capsule closure, the packaging draws on the equity of the Evan Williams brand franchise, but with a contemporary flair. Bottled at an approachable 70 proof, and infused with natural cherry taste that complements its sweet, easy-to-drink Bourbon flavor, Evan Williams Cherry Reserve lives up to its tagline of “Smooth Bourbon. Cherry Zing.”

“We have seen remarkable success with Evan Williams Black Label and now Evan Williams Honey Reserve,” Heaven Hill brand manager Susan Wahl tells BourbonBlog.com. “Given the strength of the Evan Williams brand franchise and the proven success of the flavored Bourbon sub-category, we believe it is the perfect time in which to launch Evan Williams Cherry Reserve. And with a very approachable price point and a full range of retail and on-premise marketing materials available, we are expecting our customers to do some real ‘cherry picking’!”

According to the production information, Evan Williams Cherry Reserve combines aged bourbon with "natural cherry flavor." The distiller can't legally call this bourbon, so you won't find that word anywhere on the bottle. But that's what it is, albeit with the addition of cherry and some other stuff as well, like caramel coloring. Presumably sugar, too, considering how sweet it is.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes The Christian Brothers Brandies; Evan Williams and Elijah Craig Kentucky Straight Bourbon Whiskeys; Burnett’s Vodkas and Gin; Hpnotiq Liqueur; PAMA Pomegranate Liqueur; Lunazul and Two Fingers Tequilas, and Dubonnet Aperitif.


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