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Jose Cuervo Silver La Rojena
Cuervo Silver


 
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Our Price: $29.95
Size 375ml

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Product Code: CUERVO-SILVER
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Jose Cuervo Silver La Rojena 375 ML pint 1990's bottle Great display piece !

Jose Cuervo is a brand of tequila produced by Tequila Cuervo La Rojeña. According to the company, Jose Cuervo, in 1795, was the first producer of tequila in the world. As of April 2012, it is the largest selling tequila brand in the world, with a 19% volume share of the global market.

The majority of Jose Cuervo tequila is a 51% mixto tequilla, meaning that 51% of its alcohol content is fermented from the sugars of the agave plant. The remainder is fermented from less expensive sugar sources.The Tradicional and Reserva Familia are 100% agave tequilas.

In 1758, Antonio de Cuervo received a land grant from King Ferdinand VI to start an agave farm in the Jalisco region of Mexico. He built a small factory on this land. In 1795, King Carlos IV gave the land grant to Cuervo's descendant, Jose María Guadalupe Cuervo. Carlos IV also granted the Cuervo family the first license to commercially make tequila, so they built a larger factory on the existing land. The family started packaging their wares in individual bottles in 1880. The distillery was named Fabrica La Rojeña. The tequila was exported to the United States for the first time in 1873. In 1900, Jose Cuervo Labastida decided to brand the tequila as Jose Cuervo. The company is now owned and run by heirs of the Cuervo family, the Beckmann family, who also owns the brand 1800 Tequila, among others.

Juan-Domingo "Dobel" Beckmann, son of Don Juan Beckmann, is the sixth-generation leader of the company. In May 2011 it was reported that Diageo Plc were in talks to buy Jose Cuervo for more the $2 billion. Diageo has the first option to buy the company because of its international distribution rights to the brand.

The Reserva de la Familia Añejo was awarded a double gold medal at the 2012 San Francisco World Spirits Competition.


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